TRENDS IN JAPAN
Fashion trends in Japan are very much influenced by street styles of trendy Tokyoites. From folklore-style clothes to luxe suits, they make a statement about their fashion tastes and create an identity that is very much their own. To know what’s hot this season, just see what the Tokyoites are wearing now.

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  TOKYO STREET STYLE
Just as every country has its national dress, each locale in Tokyo has its very own style. To see what current Japanese street fashion has to offer, take a look at the whimsical Harajuku style, cool Shibuya look, practical Omotesando chic, girlish Daikanyama style and fashionable Ginza look.

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  Nishijin-ori Industrial Association
Some say that it is the fabric that makes the dress, and none will agree more heartily than Nishijin. Developed over 1000 years of Kyoto history, Nishijin textiles bear the hallmarks of the highest standards in fabric weaving and manufacture. Now used extensively in the finest Kimonos, being dressed in Nishijin textiles is an experience that no one forgets. 

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  CREATIVE JAPAN-FASHION
Creative Japan fashion is all about being young, free and innocent. It doesn’t matter whether a suit costs a hundred or a thousand. What matters is that it is something that young people want. Whatever their family backgrounds, both boys and girls want clothes that make them the focus of others’ attention and girls want what’s kawaii (cute). 

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Years ago, the kimono was the only dress that the world associated with Japan. Today, Japan is awash with its own unique contemporary style that is making waves around the world. But unlike fashion capitals in Paris or London, fashion in Japan is not a luxury business and it’s not about how designers wish to dress the people. It’s about what appeals to people on the street and how they wish to look. So to know what’s the latest in Japan’s fashion scene, just hit
the streets.