Japan Creative Centre (JCC), Embassy of Japan in Singapore and JETRO Singapore, are thrilled to welcome you to join us for an exclusive and unforgettable experience to understand the history and appreciate the unique flavours of Japanese rice. A total of 7 different varieties of Japanese rice from Akita, Hokkaido, Kochi, Nagano, and Tochigi prefectures will be featured at the event. Participants will also have the opportunity to taste and compare Japanese rice in their original flavours, as well as in Singaporean cuisines that are prepared using these delicious Japanese rice.

• Presentation by five-star Japanese rice meisters Mr. Shinichi Katayama and Ms. Marie Akizawa
• Comparing the taste of different Japanese rice varieties from 5 prefectures and how to differentiate and enjoy them accordingly
• Choose your favourite Japanese rice
• Goodie bag giveaway

Mr. Shinichi Katayama is the president and the fifth generation of Sumidaya, a rice merchant established in 1905. Well-versed in rice from all over Japan, he creates mellow, fragrant, and flavourful rice by using his excellent blending techniques and the original technique of traditional rice milling. He is committed to passing on rice cooking techniques, and holds rice cooking classes not only in Japan, but also in other regions globally. He also has an extensive knowledge of high-end rice cookers for consumer use and is well-known for his impressions of new models released each year. He is a certified five-star rice master (Japan Rice Retailers Association), and has been featured in major televisions, newspapers, magazines, and many other media.

Ms. Marie Akizawa is the sixth generation of Yamadaya Honten, a rice merchant established in 1905. After graduating from university, she started her career at a brewing company in Gifu. She later studied in Europe and joined Yamada Honten in 2015. As a sales planning manager, she actively visits rice farmers all over Japan while managing her business at two stores in Tokyo - the flagship store in Chofu and "Ginza Yoneya Hikotaro" at Ginza Mitsukoshi department store. Since 2018, she has been an organiser of "OKOME COLLECTION", an event at Ginza Mitsukoshi in Tokyo which brings together young generations of Japanese rice brands and young producers. She is a certified five-star rice master (Japan Rice Retailers Association) and rice taste appraiser (Japan Rice Millers Association).

Is this your first time to Japan Creative Centre? Follow the map below to Japan Creative Centre now.

Getting to Japan Creative Centre
4 Nassim Road Singapore 258372
Tel: +65-6737-0434

By Public Bus:
Bus services: 7, 36, 77, 105, 106, 111, 123, 132, 174, 174E, 502, 502A, 502B (Alight in front of Delfi Orchard)
For latest information on bus routes and fares, please refer to SBS Transit.

By the MRT:
You may also take the MRT to the nearest MRT station, Orchard (NS22).
Train fares, travel times and route maps are available on the SMRT website.

Driving to JCC:
Nearest parking is at Orchard Hotel, Delfi Orchard and Orchard Rendezvous Hotel.